The Journal

AlUla’s Green Rebirth: The Engineering Behind a Million Desert Plants

True regenerative tourism isn't about simply landscaping resorts, it's about resurrecting ecosystems. Discover how the ancient Nabataean capital is becoming a global testing ground for climate resilience, where success is measured not by nursery output, but by the return of wildlife.
Ventilated stone facade of Hotel Akelarre with views of the Cantabrian Sea, Monte Igueldo, San Sebastián

Akelarre: When sustainable luxury blends into the landscape

From the terrace of my room at Hotel Akelarre, I feel the wind and hear the sea roaring through one of winter’s first storms in the north. The entire terrace is soaked, but the view of the ocean steals the show at Pedro Subijana’s place—and I don’t just want to see it, I want to smell it and hear it. Later will come the moment to taste it, but that’s…

Aromas of the desert: an unexpected encounter in Cairo

A journey that began with finding an Uber to the pyramids and ended with the discovery of an ancient tradition. It smells of shisha, diesel and spices. Cairo’s millenary history coexists with the frenetic pace of traffic and the aromas of the souks. Contrasts and testimonies of tradition and modernity create a unique balance in a city inhabited by more than 20 million…

2025, the year of transformative travel

Every year January is the time when all of us who create travel and tourism content spend the day analyzing next year’s trends and looking for the destinations we all want to travel to. It’s also a good time to analyze the changes in tourism and see where it’s moving. In the end, it is also our society’s history, habits, culture, economy or…
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